L’attesa intorno al live-action della Disney “La Bella e La Bestia” si fa febbricitante: il 16 marzo 2017 il film esce nelle sale italiane e il cast è in giro per il mondo per il tour promozionale. Tra i protagonisti ci sono Emma Watson, famosa per il ruolo della maghetta Hermione in “Harry Potter”, e Dan Stevens, conosciuto soprattutto per essere il Matthew Crawley della serie tv britannica “Downton Abbey”.

L’attrice in questo periodo ha deciso di sfruttare la visibilità anche per portare avanti una delle cause a cui tiene molto. Nel passato infatti si era distinta per avere sempre preso voce a favore delle donne tanto da fondare un club di lettura per attiviste che si chiama Our Shared Self, presente anche sulla piattaforma per lettori Goodreads.

Ora il suo impegno si è legato alla moda. Su Instagram ha aperto una bacheca, The Tour Press, dedicata al tour di “La Bella e La Bestia” dove pubblica con costanza le foto dei suoi look per le premiere e c’è un filo rosso che unisce tutti gli abiti che indossa. Questi sono stati realizzati nel rispetto per l’ambiente. Insomma, Emma Watson si è trasformata in una portavoce del fashion eco-friendly, anche quando si tratta di avere uno stile da vera principessa.

Ha cominciato con un cappotto di Stella McCartney, la stilista figlia di Paul McCartney, realizzato con cashmere e lane rigenerate. Da tempo la designer di moda ha bannato pelli, pellicce e piume dalle passerelle e si impegna nell’utilizzo di materiali organici.

Bonjour Paris! Coat is from @stellamccartney, the world's first luxury brand that is committed to producing products that do not use leather, skins, feathers or fur. Instead, Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics. Jumper is from @filippa_k, a Swedish brand committed to four Rs: reducing, repairing, reusing and recycling. Tee by @boodywear, a brand that produces basics made with certified organic bamboo, produced using computerised 3D knitting, so no fabric is wasted. Its factories are zero-waste and have a closed loop system to stop any water being wasted. Bespoke beret by @maisonmichel made with organic cotton. Shoes are @goodguysdontwearleather. The brand doesn’t use any animal products in its collections. Fashion info verified by @ecoage #ecoloves

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Si è presentata in Francia con un abito da vera guerriera firmato Louis Vuitton e realizzato in poliestere ricavato da bottiglie di plastica. Il rispetto dell’ambiente per la produzione è stato garantito anche dalle limitate emissioni di CO2.

Today was a brilliant day of interviews, press conferences and photoshoots for @beautyandthebeast in France. We snuck out of the junket and onto the roof of the hotel to capture these shots against the beautiful Paris skyline. Custom @louisvuitton dress designed by @nicolasghesquiere. The dress fabric is Newlife recycled polyester, created from used plastic bottles. These are sourced, mechanically processed and spun into yarns in Italy, with a fully traceable supply chain. This saves energy and reduces CO2 emissions compared to creating brand new polyester fibre. The arm band was created in a carbon-neutral mill. Dress validated by @ecoage #ecoloves

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A Parigi, poi, indossava un abbinamento firmato Oscar de La Renta, per i pantaloni, e Burberry, per il top. In entrambi i casi i materiali erano organici, sia la lana che la seta, e nel caso di Burberry la produzione è italiana con una filiera che è completamente tracciabile per garantirne la qualità e la sostenibilità ambientale.

Sunday was the first ever public screening of @beautyandthebeast! We were so happy to surprise the audience in Paris and say “bonjour” in person, especially as this is the country where it was created and Belle’s place of birth ??? Laura Kim and Fernando Garcia, the new Co-Creative Directors of @oscardelarenta, created this Jacobian flower-embroidered duchesse satin bustier with an organic silk faille sash and organic wool trousers as part of their first collection. The entire look was made in-house at Oscar de la Renta’s NYC atelier ❤ @burberry pumps handmade in Italy with organic silk. Fashion info verified by @ecoage #ecoloves Lipstick is a combination of Osaka Plum Matte and New Orleans Scarlet Matte from @thebodyshop who have used their fairly traded 'Community Trade Brazil Nut Oil' from Peru in this product along with the Lash Hero Mascara which uses 'Community Trade Shea Butter'. Hair using @rahuabeauty who as well as being a natural brand partner with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar to harvest their key ingredients Ungurahua, Sacha Inchi, and Buriti oils. Hair styling using @johnmastersorganicsusa who created their first organic haircare products in 1991 and use bottles made from the most recyclable plastic type and boxes made from 100% recycled paper with 100% soy ink. All brands are cruelty free. Beauty brands verified by @contentbeauty

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Infine (ma non è davvero l’ultimo) l’abito da principessa indossato per la premiere a Shangai, Cina, vantava 15 metri di strascico in tulle, seta e pietre. È fatto con materiali di riciclo che rispettano l’ambiente, gli animali e riducono l’inquinamento.

Nihao Shanghai! Had the most wonderful premiere at Disneyland this evening. So excited to be here and thank you for the generous welcome ?? ? P.S. The Pirates of the Caribbean ride is amazing! Gown crafted from left-over fabric from a previous @eliesaabworld Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. Trainers by: @Veja, a brand that uses innovative, ecological materials, such as Amazonian wild rubber and recycled plastic bottles. @goodguysdontwearleather who do not use any animal products and make their collections in Porto to help preserve the traditional shoe making industry. @allbirds, who recently received status as a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, accountability, and transparency. Gown validated and fashion information verified by @ecoage #ecoloves Make-up base is @kjaerweis Cream Foundation and @rmsbeauty "Un" Cover Up. Kjaer Weis is a certified-organic and natural make-up line that creates refillable metal packaging to help reduce waste. Cheeks tinted with @beautycounter Colour Sweep Blush Duo, which has a compact made of FSC-certified paper, and @tataharper Volumizing Lip & Cheek Tint. Beauty Counter have 'The Never List' of 1,500 questionable or harmful chemicals that they never use in their products. Eyes are @jilliandempsey Khôl Eyeliner (who chooses to use organic and naturally-derived ingredients when formulating her make-up line), @vapourbeauty (who operates its own USDA-approved organic lab) Mesmerize Eye Colour and Kjaer Weis Eye Shadow. Highlight in the inner eyes was created with Kjaer Weis Radiance and brows were finished with @janeiredale Brow Gel. Kjaer Weis Mascara was used on lashes. Lips are a mix of @absolution_cosmetics Sweet & Safe Kiss Lipstick in Rouge Bordeaux and Kjaer Weis Lipstick in Beloved. All brands are cruelty-free. Beauty brands verified by @contentbeauty

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Insomma, Emma Watson per portare avanti la sua missione ogni volta che pubblica un suo outfit ne specifica tutte le caratteristiche. Perché tutto sia attentamente certificato!